In a visual field like architecture, CGI and photographs speak the loudest. Verified views combines these two elements to create extremely detailed images that bring a project as close to reality as possible.
How are Verified Views created?
To create Verified Views, our on-site surveyors harvest real-world camera position data using GPS positioning and laser measuring devices. We take photographs from these key viewpoints and these photos are overlaid with the CGI of the proposed development.
The Power of Verified Views
The field is not new–architects have been using visual representations of buildings to guide construction for thousands of years. Yet it is only now, with the influx of increasingly powerful technology and capable hardware, that artists and architects can truly blur the difference between real and computer-generated.
These improvements have turned verified views into powerful tools that can be used for every step of the design process–from early planning stages to marketing. There are several ways architects and property developers can benefit from the visual representation method.
Enhances the impact of presentations
Architectural visualisation, at its core, is a way to tell a client’s story. Architects use the many elements of a building–from shading to intended use–to bring a client’s concept to reality.
Contracts are won by architectural firms who can tell the best stories. Verified views make for impressive presentations. More importantly, it shows clients that an architectural firm understands what they want and are competent enough to bring it to life.
If we buy with our emotions, then it’s our eyes that check out at the counter. Dimensions or technical details don’t attract prospective homeowners. It’s the mood and sense of life that sells spaces.
Verified Views, by placing 3D models in real life using photographs, give buyers a way to easily imagine the fantasy of sleek, urban living or raising a family in a quiet suburb. It forges an emotional attachment with property, which marketers can tap into to pre-sell a project.
Customisable to your requirements
Today’s rendering technologies allow architects to get as granular or as simple as possible with their Verified Views. Designers can create just the outline of a building, or a full-blown rendering complete with people and interior detailing.
The flexibility means architects can scale up or down based on intended purpose. Architects can use more rudimentary renderings for early stage planning, maximising visual impact and even further down the line, sales. Marketers can make impressive marketing collateral with fully fleshed out imagined spaces. City planners can check for compliance with local zoning laws by looking at the massing of a proposed building relative to other structures and natural elements.
By superimposing the imagined building with the real world, architects pinpoint real world problems that would otherwise go unnoticed in a completely computer-generated image.
For instance, a Level 02 verified view–which introduces elements like sun intensity–can help architects spot and circumvent issues with reflectivity and glare. This is an oversight that can render whole parts or rooms of a building completely unusable–or even turn skyscrapers into a “death ray” that can melt cars. A Level 01 verified view can show planners how surrounding buildings may be blocking the facade of a project, reducing its aesthetic impact.
Bridges expectations with reality
CGI is indispensable in architecture, but a common criticism is that buildings often fail to live up to snazzy, highly polished representations. By using real world data and photographs, verified views help manage expectations, and places stakeholders on the same page. This is especially important for projects with multiple decision makers on board. Architects can get approvals faster with a single unifying image.
Verified views also streamline the feedback loop. With guesswork eliminated from communications, architects can precisely execute a client’s vision. Clients also see how changes they request affect the whole structure, so they can make informed decisions well before the first brick is laid. This reduces the chances of costly revisions or unsatisfied customers.
More economical than traditional CGI images
A standard CGI image can take anywhere from days to over a week to render. It can also cost thousands of pounds. A verified view typically takes less computational power to create, significantly lowering its cost and cutting production time.
Architects can get creative in a practical way. Development firms can use verified views more often as a reference for sign-offs, instead of producing numerous, costly CGI. A client’s revision requests can be executed and presented faster, which further streamlines the time to construction.
Verified views advances architecture as an artform. Architects, supported by technology that allows them to manipulate all the elements of a project, are more free to conceptualise avant-garde solutions and concepts for executing a client’s vision.
More powerful tools loom over the horizon. Augmented reality, VR, and haptic feedback are just some of the most promising technologies that can take verified views to the next level of realism, allowing architects and real estate companies to communicate better with clients.